Pop up shop sales increase during pandemic

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The window display at the Wyandotte Tees holiday pop-up shop.

Typically, Wyandotte Tees only opens a holiday pop-up shop each year; however, with RHS being closed most of the year, the school-based enterprise needed to find additional ways to raise funds which led to the decision to open a second pop-up shop this year.
“Due to RHS being closed and the cancellation of many after school events, we predicted that our fall sales would be at an all-time low and we needed to find a way to combat that,” junior DECA member who is assigned the pop-up shop DECA project Brooklyn Luscomb said.
Wyandotte Tees is a school-based enterprise operated within Roosevelt and their business provides sporting spirit wear, Wyandotte apparel, as well as merchandise for events within the district.
“COVID did not impact Wyandotte Tees in a negative way, it actually gave us the opportunity to reach more people,” DECA advisor Elissa Cumiskey said. “Not only did we have two pop-up shops, but it gave us time to focus on creating our online store.”
The business had more time this year to focus on improving their pop-ups, finishing creating their online store (wyandotte-tees.square.site), as well as expanding their product base.
“Missing out on making apparel for school events allowed us more time to expand our product base to things such as masks and sili-pint cups,” junior DECA member who is assigned to Wyandotte Tees Reese Blackledge said.
With all the new additions, Wyandotte Tees was able to keep profit coming in despite unideal circumstances. In order to open their pop-up shops, they had to assure that they followed COVID safety precautions.
“To stay COVID safe and keep our stores open, we required all customers to wear masks, we limited customers in the store to ten at a time, we had a plexiglass divider at the register, hand sanitizer in the stores, as well as cleaning regularly,” Luscomb said.
Overall, both pop-up shops were just as successful as the previous ones, the only difference being that there were two. The combined profit between the shops was around $10,000.